Why We Buy by Hayden Field

Magazine: Time for Kids
Edition: 4, Vol. 3, No. 4
Date: December 2016
Article: Why We Buy
Author:  Hayden Field
U-$0.33-B-0.0048712312-BE-68

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Questions

1. What is a YouTube Star?
2. Who is campaign manager at Campaign for a Commercial-Free Childhood?
3. What does FOMO stand for?
4. What strategy does Apple use to get people to buy their phones?
5. Who said, “consuming this brand is going to make you cool, happy, or popular”?
6. What is “product placement”?
7. Who did the first “product placement” and when?
8. In the old days, commercials were performed live.  What made the commercials pre-recorded for TV?
9. How much did a 30 second TV commercial for the Super Bowl cost last year in 2015?
10. How much did a 30 second TV commercial for the Super Bowl cost in 1967?
11. What is the difference in cost between a 1967 to 2015 30 second Super Bowl commercial?
12. In what year was the videotape recording possible?
13. In what year did the first Sears Wish Book come out?
14. How big was the Sears Wish Book in 1968?
15. How many of those pages had toys?
16. What produce was being sold in the first infomercial?
17. When did the first ads appear on Facebook?
18. In what year did Internet ads made more money than broadcast TV ads?
19. Which soccer player endorsed a product by tweeting about it?
20. How much did the soccer player get paid?
21. Which website tells you how a charity is rated?
22. Should celebrities tell when they’re paid to post products on social media?
23. What is the main idea in this story?
24. What is the theme of the story?